Viral Marketing Digest

Costco is now selling disaster kits for all you preppers out there

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Image: costco  Prepping for the end of the world just got way easier. Beloved bulk retailer Costco is now offering a "1 Year Emergency Food Kit" for anyone who's getting ready to hunker down at the possibility of disaster. It seems like a pretty simple and smart move for the store, which already sells items in bulk.  The kit will run you $999.99, which is actually pretty reasonable considering it comes with 6,200 servings of food, which is apparently enough to feed one person for an entire year on a 1,200 calorie diet.  According to the kit's description on Costco's [...]

Spotify launches ‘Your Time Capsule’, a personalised nostalgia playlist\n

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So The Spice Girls are in my playlist, I'm 29, don't look at me. Image: brian rasic/Getty Images Like a speaker hog at a house party, everyone loves a solid nostalgia moment when it comes to playlisting. Spotify is capitalising on the inherent human need to dredge up the past and roll around in it with a brand new personalised playlist generated from your birthdate. "Your Time Capsule" gathers tunes from your teens and early twenties, throwing them all together in a personalised, inevitably cheesy trip down memory lane.  SEE ALSO: The iPhone's Waze app is getting a big Spotify [...]

‘First nipple’ on daytime TV advert

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Image copyright Getty Images Image caption TV stars AJ Odudu and Olivia Buckland feature in the advert The advert encourages people to examine their own breasts to check for signs of irregularities, which could be symptoms of cancer. Image copyright CoppaFeel! Image caption It also shows inanimate objects, encouraging viewers to explore them by touch Natalie Kelly, CEO of CoppaFeel!, said: "In demonstrating the power of our hands and celebrating our touch as the best tool for checking, we hope to encourage more young people across the UK to adopt a healthy boob-checking habit, which could one day save their [...]

The Nicolastick is a corn puff snack with Nicolas Cage’s face on the packaging

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Nicolas Cage has become the "Nicolastick" in Japan, thanks to some creative marketing. Ahead of December's release of his 2016 movie, Army of One, in Japanese cinemas, some theatres are offering a limited edition Nicolas Cage corn puff snack that only comes with an advance ticket purchase. SEE ALSO: The 1982 'Blade Runner' film vs. the 1968 novel 'Do Androids Dream of Electric Sheep' Army of One is only coming out in the Asian country a year after its U.S. debut, and its Japanese title translates more accurately to "Bin Laden is My Prey."

The illness that affects one in six of us

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Click to see content: Mental_severe_over_time Evidence from the NHS Digital study in England shows the rise has been driven by an increase in women with illness. Why is this? Undoubtedly some of it is down to people being more willing to report and admit mental health problems. Experts point to the way self-harm in particular is recognised in a way it was not 20 or 30 years ago. But it is also clear 21st Century life is taking its toll on some people. Economic uncertainty, social media, the influence of the media and rising expectations of what life should be [...]

Suu Kyi stripped of ‘Freedom of Oxford’

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Ms Suu Kyi spent years under house arrest in Rangoon as a campaigner for democracy while Myanmar (formerly Burma) was ruled by a military dictatorship. She became a worldwide figurehead for freedom before leading her National League for Democracy party to victory in open elections in November 2015. 'Absolutely appalled' But her failure to denounce the military or address allegations of ethnic cleansing has been criticised by world leaders and groups like Amnesty International. Other organisations are now reconsidering honours given to Ms Suu Kyi, BBC world affairs editor John Simpson said. "I think it is perfectly natural to look [...]

Meghan Markle attends Invictus Games

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Media playback is unsupported on your device Media captionInvictus Games opening ceremony Meghan Markle has attended the opening ceremony of Prince Harry's Invictus Games for injured service personnel. The prince's girlfriend was in the stands at the Air Canada Centre in Toronto, but she was not sitting next to Harry. Athletes from 17 countries will compete in 12 sports over eight days. Launching the Games, the prince told the audience he wanted the world to be inspired "by the spirit of those who wear the uniform". There had been speculation that the event would be the first time Prince Harry, [...]

Security guard in Tesco roof protest

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Media playback is unsupported on your device Media captionAdama Jammeh told the BBC "every day I'm more angry" A security guard who claims he was sacked from Tesco after being wrongly accused of stealing has spent the night in the supermarket's roof space. Adama Jammeh has been on the girders above the checkouts in Tesco Extra, Reading, for more than 20 hours, live-streaming on Facebook. Shoppers were told to abandon their trolleys and leave the store as he climbed to the roof yelling. Mr Jammeh told the BBC he was "stressed and angry". Tesco said it was "assisting police with [...]

NYT reader perfectly explains why women didn’t speak up about Harvey Weinstein

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Harvey Weinstein. Image: Getty Images One of the counter-arguments in the whole Harvey Weinstein saga that keeps seeping through social media as more celebrities speak up against the disgraced Hollywood producer is: why didn't these women come forward years ago? Why not before the New York Times investigation and the public outcry that followed?  SEE ALSO: Georgina Chapman leaves husband Harvey Weinstein with a strong statement Angelina Jolie and Gwyneth Paltrow were among the heavyweights who on Tuesday alleged the movie mogul sexually harassed them over the years, The New York Times reported. But the comment section was abuzz with [...]

Dead 2017 pop culture trends got their own Halloween graveyard thanks to one creative art teacher

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Image: Michael fry Aside from the scary movies, costumes, and cool weather, one of the best things about Halloween are people's house decorations. And one dude decided to use his spooky decorations to comment on pop culture. SEE ALSO: Take a peek at our top five horror flicks of all time... if you dare! Michael Fry, 39 from Mamaroneck, New York, was inspired by Disney World's Haunted Mansion gravestones to create his own graveyard on his front yard, except these have a twist—Fry's graveyard is made up of pop culture trends that are dead or dying out in 2017. RIP.  [...]