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Facebook’s original video is something publishers are actually excited for

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Virtually Dating" is a five-episode series produced by Cond Nast Entertainment.Image: conde nast entertainment For all of Facebook’s big talk about video, it was still just part of the almighty News Feed. Publishers hoping to capture a moment of a user’s attention looked for thumb-stopping moments, which gave rise to a new and not-terribly compelling format of video that remains endemic to Facebook. Watch is something different. Facebook’s new original video program features TV-like shows made by media companies. Perhaps most importantly, the shows are showcased in a brand new section of the social network. That’s enough to convince publishers, […]