Apple just released a new video ad on its YouTube channel for the Apple Watch Series 2. There are two interesting things about this ad.

Its a colorful, cheerful clip that wants to turn the Apple Watch into a pop culture symbol. And it focuses on the fitness features of the Apple Watch, proving that Apple thinks about the device as an activity tracking device first and foremost.

Apple chose Beyoncs Freedom as the soundtrack. The ad shows many different Apple Watch users practicing their favorite sport in a world dominated by a single, bright color.

Real life doesnt really look like that, but Ive got to say that it was a bit more convincing than a boring description of different practical Apple Watch use cases.

A couple of shots show Apples quirky 3D emojis and the Apple Watchs meditation feature. But the vast majority of the shots show Apples Workout app and activity rings. While I like those two features, I use the Apple Watch mostly for notifications and calendar apps.

I hope it doesnt mean that Apple wants to turn the Apple Watch into aFitbit. Maybe its an easy selling point and works well for an ad, and thats why Apple emphasizes those features.

Read more: https://techcrunch.com/2017/03/31/apple-releases-new-colorful-apple-watch-ad/