Reebok’s elaborate subtweet at Donald Trump has Twitter users talking
Reebok wants in on the Trump Twitter trolling game and it’s showing absolutely no mercy.
On Friday, the athletic apparel company took a shot at the U.S. President by crafting a graphic that mocked the “compliments” he delivered to French President Emmanuel Macrons wife last week.
In a moment captured on Facebook Live during Trump’s visit to Paris, he can be seen giving French first lady Brigitte, a once-over before saying, “You know, you’re in such great shape … beautiful.”
In response to the cringeworthy interaction, Reebok posted an elaborate subtweet in the form of a handy chart created to help people determine when it’s appropriate to utter the words Trump spoke to Macron’s wife.
According to Reebok, really the only scenario Trump’s words could ever be considered okay is if you’re saying them while admiring a decades-old action figure from your childhood that survived a long hibernation in your parents’ basement.
Otherwise, maybe just try to keep them to yourself.
In case you were wondering when it IS appropriate to say, “You’re in such good shape…beautiful,”… THIS: pic.twitter.com/Z1cnnRD8Ut
Reebok (@Reebok) July 14, 2017
The company’s unexpected political message sparked quite the reaction online, and many surprised Twitter users began praising the subtweet.
Holy crap @Reebok subtweeted the president and I am HERE FOR THIS https://t.co/r7SyzXvceg
Fiddler (@cFidd) July 15, 2017
WOW this is a major troll by @Reebok of POTUS. I’m actually surprised a big company would do this. https://t.co/a45YtKrB6Y pic.twitter.com/eNvffs4GvC
Yashar Ali (@yashar) July 15, 2017
Dear @Reebok you just sold 5 new pairs of shoes. #Resist Misogyny. pic.twitter.com/DGee3aYYdy
Kimberly Brusk (@peaceforus4ever) July 15, 2017
Bravo. Seriously, *this* is what 2017 should look like. @Reebok https://t.co/lK2THnGl0Y
MsDeNovo (@MissDeNovo) July 15, 2017
Nice trolling, @Reebok. Here, have a “free advertisement” retweet. #resist https://t.co/1EQ67TvW3I
Kerry Sandler (@OmniGlitter) July 15, 2017
Punchy political statement from @Reebok and I like ittttt https://t.co/bms2gKtrxj
Jo (@johollyd) July 15, 2017
Nice @Reebok politics aside this is still spot on….well unless you’re standing by me & then I’d probably say go for it. https://t.co/nxFIjd5GU8
Jessica R. Hartwig (@jessie_hartwig) July 15, 2017
*adds Reebok alongside Tic Tacs and Skittles to the “brands that have felt compelled to address Trump’s nonsense” list* https://t.co/HPMlAPqMuZ
Parker Molloy (@ParkerMolloy) July 15, 2017
When asked about the tweet, a Reebok spokesperson told Mashable, “Reebok believes that we should all strive to Be More Human in our lives: to push and challenge our boundaries physically, mentally and socially. That also means supporting one another in all of those ways.”
“It seems there is still a lot of confusion about how to do that, and perhaps this little reminder will help,” the spokesperson added.
Which brand will take on Trump next? Only time will tell.
Mashable reached out to Reebok for additional comment.
Read more: http://mashable.com/2017/07/15/reebok-subtweets-donald-trump/