Snapchat wins April Fools with its jab at Instagram

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Weve got a whole roundup of 2017s tech April Fools pranks, but this one from Snapchat deserves a little highlight all its own.

Back in August of last year, Instagram copied Snapchats Stories feature. Theres no arguing it. Instagrams CEO even says Snapchat deserves credit for this format. They didnt even bother changing the name Instagrams version of Snapchat Stories is just called Instagram Stories.

So for April Fools day, Snapchat ripped them off in return albeit in a less obvious way. Theyve turned Instagrams interface into a Snapchat filter for the day and just swapped out Instagram for Snapchat up at the top.

Its a filter, rather than a lens, so its something you apply after taking a photo. Snap a photo in Snapchat, then swipe to the side a few times about 10 swipes in, a familiar interface should slide into place.

(Bonus points for the little burn implying that the worlds collective mom is one of the only people looking at your photos there.)

[hat tip to Owen Williams for noticing this super quick]

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