Advertising / 2 posts found
How to kill your marketing and profit from its demise
Times Square at duskImage: Getty Images The authors of “Killing Marketing” say if you don’t evolve, you’ll die “Marketing and innovation produce results,” wrote Peter Drucker, “all the rest are costs.” Sadly, in a world where over half of all digital advertising—an industry expected to hit $75.6 billion by the close of 2017—won’t be seen by an actual human… that assessment no longer stands. At least not when it comes to marketing. The symptoms are everywhere. Ad blockers, fake traffic, and bots (oh my). Toss in plummeting consumer trust and the skyrocketing cost of getting your message seen and, apologies […]
For $400, you can be an Instagram influencer
Image: Getty Images/Cultura RF If you’re on social media, you’ve most likely heard of the side-hustle. Work your 9 to 5, sure, but you also should be making yourself known in the world. Definitely don’t just sit down and watch “fucking House of Cards,” as entrepreneur Gary Vaynerchuk tweeted. Well, here’s one side-hustle you can probably manage while binging all of Netflix’s originals: Be an Instagram influencer. Don’t have a foodie lifestyle or a cute dog? Don’t worry. Just fake it, and you could be taking in hundreds of dollars per week via brand deals. SEE ALSO: We’re more addicted […]