automotive / 1 posts found

Ford scrubs its cars off their new car smell, for a sensitive-nosed Chinese market

Comments are off for this post.
That “new car smell” can be pretty divisive. Some of us love it, yet the rest absolutely can’t stand it. In China, it seems the majority hate it. And the fast-growing market is so valuable that Ford is going out of its way to get rid of the new car smell, so people don’t get turned off. SEE ALSO: Made-to-order amphibious car lets you ride from land to water According to Reuters, Ford has appointed 18 “golden nose” smell experts in its Chinese research plant, to weed out anything that contributes to a perceptible odour in a car. A lot […]