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With the iPhone 8 and iPhone X, are consumers caught in the middle?

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Today’s retail launch of the Apple iPhone 8 and 8 Plus is a crucial test for Apple’s riskiest iPhone strategy. For the first time, Apple introduced its latest iPhone upgrades while simultaneously teasing something better coming soon — what, by Apple’s own admission, is “the future.” SEE ALSO: Here are the first photographer-shot iPhone 8 pictures Apple’s iPhone 8 and 8 Plus are, based on my review and what I’ve seen elsewhere on the web (and even in teardowns), “S” series devices in full-number-update clothing. Except for the glass back, the handsets maintain the iPhone 6 design introduced in 2014. […]