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Twitter now lets brands make their own custom hearts for Periscope live videos

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Those little hearts you tap to signal to a live videos creator that youre enjoying the content might look a little different on Twitter in the future. The companyannounced todaya new way for brands to engage fans through live video it will now let themcreate their own custom hearts for use inPeriscopes live video. The customizations can be used alone or combined with pre-roll ads in brand sponsorships of broadcasts, says Twitter. The first campaign to feature custom hearts already went live, with NBC Universal being the debut client. The studio used its own graphics in a marketing campaign for […]